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Why does Microsoft always create so many ugly, confusing, and ridiculous product names? The worst of them all is ".Net" (which is really confusing).

Last Updated: 24.06.2025 09:53

Why does Microsoft always create so many ugly, confusing, and ridiculous product names? The worst of them all is ".Net" (which is really confusing).

It’s not just Microsoft. Look at the way top AI companies these days name their foundation models.

Keep in mind, though, there are only two hard problems in software: Cache invalidation, naming things, and off-by-one errors.

When OpenAI released their successor to GPT-4, they called it GPT-4o. Their next model after that was called o1.

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Claude 3.5 Sonnet.

They didn’t even bother to change the name. What the fuck, guys.

*drumroll*

Why is social media so anti-fee speech, and have they become total BS?

And when Anthropic released the successor to Claude 3.5 Sonnet, they called it…

But I mean, Microsoft was a pioneer in this field and is still the undisputed king of bad naming.

When Google released the next version of Gemini 1.5 Pro, they called it Gemini 1.5 Pro-002 (I wish I was joking, but I’m not).

Rocket Report: Northrop backs Firefly and names its rocket; Xodiac will fly no more - Ars Technica